{"id":87605,"date":"2025-04-12T08:05:25","date_gmt":"2025-04-12T08:05:25","guid":{"rendered":"https:\/\/www.tllmediasolutions.com\/?p=87605"},"modified":"2025-04-29T09:46:23","modified_gmt":"2025-04-29T09:46:23","slug":"google-eeat-per-millorar-el-teu-posicionament-en-internet","status":"publish","type":"post","link":"https:\/\/www.tllmediasolutions.com\/ca\/google-eeat-per-millorar-el-teu-posicionament-en-internet\/","title":{"rendered":"Google EEAT per millorar el teu posicionament en internet"},"content":{"rendered":"<p>EEAT (Experi\u00e8ncia, Especialitzaci\u00f3, Autoritat i Confian\u00e7a, per les seves sigles en angl\u00e8s) \u00e9s un conjunt de criteris que usa Google per a avaluar la qualitat i credibilitat dels continguts amb la finalitat que els usuaris rebin informaci\u00f3 valuosa i fiable. Qualsevol web que vulgui destacar ha d&#8217;optimitzar la informaci\u00f3 que dona sobre la base d&#8217;aquests criteris. Aix\u00ed, amb un EEAT alt, \u00e9s m\u00e9s probable que Google la situ\u00ef en millors posicions en els resultats de cerca.<\/p>\n<h2><strong>Google EEAT: qu\u00e8 \u00e9s\u00a0<\/strong><\/h2>\n<p>Encara que l&#8217;EEAT no \u00e9s un factor de classificaci\u00f3 directe en els algorismes de Google, s\u00ed que influeix en com es percep la qualitat d&#8217;un lloc en termes de <a href=\"https:\/\/www.tllmediasolutions.com\/ca\/auditoria-web-i-usabilitat\/\">SEO <\/a>i <a href=\"https:\/\/www.tllmediasolutions.com\/ca\/marketing-digital-a-barcelona\/\">m\u00e0rqueting en l\u00ednia<\/a>. Com m\u00e9s gran sigui l&#8217;EEAT d&#8217;una web, majors seran les seves possibilitats de posicionar-se en els primers resultats de cerca. Aix\u00f2 resulta especialment rellevant en p\u00e0gines que aborden temes sensibles en els quals la credibilitat i la precisi\u00f3 de la informaci\u00f3 s\u00f3n vitals, com la salut o les finances. No obstant aix\u00f2, \u00e9s important aclarir que qualsevol p\u00e0gina web sobre qualsevol tem\u00e0tica que busqui millorar la seva visibilitat i la seva reputaci\u00f3 ha tenir presents els seus principis.<\/p>\n<h2>Qu\u00e8 valora m\u00e9s<\/h2>\n<p>Aquests s\u00f3n els quatre pilars que t\u00e9 en compte a l&#8217;hora de valorar:<\/p>\n<ul>\n<li><strong>Experi\u00e8ncia<\/strong>. Sobre la capacitat de l&#8217;autor o l&#8217;autora per a compartir informaci\u00f3 basada en coneixements adquirits a trav\u00e9s d&#8217;experi\u00e8ncies personals o professionals directes. Google valora els continguts creats per persones que han viscut de primera m\u00e0 la situaci\u00f3 sobre la qual escriuen: una opini\u00f3 experta, una guia pas a pas, una experi\u00e8ncia despr\u00e9s d&#8217;haver usat un producte o un servei\u2026 Els testimoniatges aut\u00e8ntics tenen el valor afegit de la credibilitat i permeten als usuaris confiar m\u00e9s en la informaci\u00f3.<\/li>\n<li><strong>Especialitzaci\u00f3.<\/strong> Sobre el nivell de coneixement i compet\u00e8ncia que t\u00e9 l&#8217;autor sobre el tema. Google prioritza continguts elaborats per especialistes en la mat\u00e8ria, la qual cosa implica la import\u00e0ncia de demostrar la formaci\u00f3 acad\u00e8mica o la traject\u00f2ria professional. No \u00e9s suficient escriure sobre un tema, sin\u00f3 que tamb\u00e9 cal recolzar la informaci\u00f3 amb dades, coneixements t\u00e8cnics i refer\u00e8ncies.<\/li>\n<li><strong>Autoritat<\/strong>. Sobre el reconeixement de l&#8217;autor o de la web en el seu sector. Com m\u00e9s citat i referenciat sigui un lloc en fonts fiables i rellevants, major ser\u00e0 la seva autoritat davant Google. Aix\u00f2 comporta treballar en la construcci\u00f3 d&#8217;una reputaci\u00f3 digital, aconseguir esments en mitjans especialitzats i fomentar interaccions amb experts que recolzin la credibilitat de la informaci\u00f3 compartida.<\/li>\n<li><strong>Confian\u00e7a<\/strong>. Sobre la fiabilitat d&#8217;un lloc web i el seu contingut. Google avalua aspectes com la seguretat del lloc, la veracitat del contingut i la transpar\u00e8ncia en la informaci\u00f3 de contacte. \u00c9s b\u00e0sic aportar fonts verificables i detalls sobre els autors perqu\u00e8 Google i els usuaris considerin la p\u00e0gina com una font de confian\u00e7a d&#8217;informaci\u00f3.<\/li>\n<\/ul>\n<h2>Alguns trucs que t&#8217;ajudaran<\/h2>\n<p>En cas que vulguis aprofitar al m\u00e0xim l&#8217;EEAT en la teva estrat\u00e8gia SEO, has de demostrar experi\u00e8ncia real, apostar per l&#8217;especialitzaci\u00f3, refor\u00e7ar l&#8217;autoritat del teu lloc i construir confian\u00e7a. Algunes estrat\u00e8gies t&#8217;ajudaran a aconseguir-ho.<\/p>\n<p>En primer lloc, optimitza les biografies dels autors, incloent-hi informaci\u00f3 detallada sobre la seva experi\u00e8ncia i traject\u00f2ria professional. I proporciona enlla\u00e7os als seus perfils en plataformes professionals com Linkedin. Aix\u00f2, a m\u00e9s d&#8217;humanitzar el contingut, aportar\u00e0 credibilitat.<\/p>\n<p>A m\u00e9s, publica estudis de cas i contingut basat en dades. Aix\u00f2 oferir\u00e0 valor real als usuaris i, en conseq\u00fc\u00e8ncia, millorar\u00e0 la percepci\u00f3 de la teva p\u00e0gina com una font d&#8217;informaci\u00f3 de confian\u00e7a.<\/p>\n<p>D&#8217;altra banda, \u00e9s aconsellable que implementis mesures com a HTTPS (un protocol segur que xifra la comunicaci\u00f3 en internet), mostrant segells de seguretat i oferint informaci\u00f3 clara i accessible sobre les teves pol\u00edtiques de devoluci\u00f3 i servei al client, especialment en plataformes de comer\u00e7 electr\u00f2nic. I que enllacis a mitjans i llocs de refer\u00e8ncia, amb gran prestigi.<\/p>\n<p>Finalment, facilita que la informaci\u00f3 pugui verificar-se utilitzant cites de fonts autoritzades i enlla\u00e7ant a institucions oficials quan ho creguis oport\u00fa. D&#8217;aquesta manera, els usuaris podran comprovar l&#8217;autenticitat del que llegeixen i augmentaran la seva fidelitat al teu web.<\/p>\n<p>En cas que necessitis informaci\u00f3 sobre com millorar el teu posicionament en internet o sobre el funcionament de Google EEAT, no dubtis a contactar-nos. Truca al <a href=\"tel:+34973830773\"><strong>+34 973 83 07 73<\/strong><\/a>, envia un correu a <a href=\"mailto:info@tllmediasolutions.com\"><strong>info@tllmediasolutions.com<\/strong><\/a> o emplena aquest senzill <strong><a href=\"https:\/\/www.tllmediasolutions.com\/ca\/contacte\/\">formulari<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EEAT (Experi\u00e8ncia, Especialitzaci\u00f3, Autoritat i Confian\u00e7a, per les seves sigles en angl\u00e8s) \u00e9s un conjunt de criteris que usa Google per a avaluar la qualitat i<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":6,"featured_media":86677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,460,461,462],"tags":[464],"class_list":["post-87605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-digital-2","category-marqueting-digital","category-marqueting-en-linia","category-seo-2","tag-google-eeat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google EEAT per millorar el teu posicionament en internet<\/title>\n<meta name=\"description\" content=\"Google EEAT millora el teu posicionament en internet aplicant aquests criteris: Experi\u00e8ncia, Especialitzaci\u00f3, Autoritat i Confian\u00e7a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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